top of page

Hi! You have reached the Researcher & Designer, 

Purva Tekkar

Currently Research Analyst at King County Metro, Seattle

MS in Human Centered Design at University of Washington
MA in Applied Psychology at Tata Institute of Social Sciences 
BA in Applied Psychology at University of Delhi

New.png

INDUSTRY EXPERIENCE

unnamed.png
image.png

Design Consulting

WhatsApp

Instagram

1200px-Havells_Logo.svg.png

Internet of Things

Havells One

Home Appliances

Facebook

image.png

Transit Services

Bus Services

Metro Flex

OCRA Card

YouTube

Google Search

Google Pay

SELECTED WORKS

4gmIcgkZ_400x400.png

2024

 USABILITY 

 E-COMMERCE 

Nordstrom: Usability of Styling Appointment Flow

Sponsored project from Nordstrom as a part of Usability Studies class at UW. The client was facing high drop off rates on their appointment booking page for styling services offered at Nordstrom stores. Usability study was conducted to understand user flow and generate design recommendations for the website.

2024

nshc.jpg

 WEB DESIGN 

 COMMUNITY 

Nepal Seattle Hiking Community: Website Redesign

Web-design project undertaken for a not-for-profit and recreational group founded by Nepalese community in Seattle to enhance the functionality, traction and overall look of the website. The website is hosted on Squarespace and the feasibility of the designs depended on the platform.

2023

350wa.png

 WEB DESIGN 

 CLIMATE ADVOCACY 

350 Seattle: Website Redesign for Seattle Chapter

Summer project for a non-profit organisation for climate change and environmental activism. The older website intended to engage visitors more. Although the design was minimal, it lacked coherence of information. We had an open playground to evaluate and redesign the site given the constraints on WordPress.

2023

1200px-Havells_Logo.svg.png

 RESEARCH STRATEGY

 IOT 

Havells Sync App: Internet of Things Application Design Strategy

Havells, a home appliance company introduced new features for product purchase and associated services to the in-house mobile app, evolving from an IoT product to a meta app for the brand. Design research was conducted with cross-team collaboration to strategise integration of the new features to decision-making for the product.

2022

ReSight_Global___PeepalDesign__.jpg

 USABILITY BENCHMARKING 

 INSURANCE 

Vehicle Insurance: Usability and Measuring UX Index

Peepal Design, a design consultancy created their own method for measuring UX for any application or website that could be benchmarked alongside its direct or indirect competitors. This method involved both quantitative and qualitative approaches to measurement and user research. This project measures UX Index for websites that sell vehicle insurance to Indian customers.

PROFESSIONAL VALUES

Accessibility, Affordability,

Sustainability, and

Design for Impact.

I have studied and worked in the social sciences domain prior to finding the application of my training in technology. This experience instilled personal values of offering products and services to the consumer that are inclusive for humans and sustainable for environment.

bottom of page